By Jo Groebel, Eli M. Noam, Valerie Feldmann
The proliferation of cellular media lately is a world phenomenon, with billions of units offered each year. cellular communications at the moment are relocating past individualized voice to mass media content—text, voice, sound, photographs, or even video. this may create new varieties of content material that permit media businesses and clients to have interaction in new methods. there's a powerful curiosity from the media and telecom industries in what demeanour of purposes and content material should be dispensed in that type, and at what fee. to respond to those questions, the e-book presents 18 chapters from across the world popular authors. They establish most probably sorts of content material similar to information, leisure, peer-to-peer, and location-specific details; assessment the economics, company versions, and fee mechanisms essential to aid those media; and canopy coverage dimensions similar to copyright, competitiveness, and entry rights for content material companies. This e-book takes the reader throughout the a variety of parts that have to be thought of within the improvement of 3rd iteration (3G) content material, and explains pitfalls and boundaries. the result's a quantity of curiosity to enterprise pros, lecturers, and coverage makers. The ebook is overseas in concentration and a thesaurus of phrases is supplied. There are few guides on hand which offer an summary of this swiftly altering box.
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Additional info for Mobile Media: Content And Servies for Wireless Communcations (European Institute for the Media) (European Institute for the Media)
Prentice-Hall, second edition. , & Rodriguez, L. (2004). CTIA’s wireless industry indices, semi-annual data survey results, January 1985–December 2003. Survey summary, Cellular Telephone Industry Association. Seybold, A. (2002). Wireless Data University Training Seminar, Andrew Seybold Group, LLC. Las Vegas, October 15. H. & Murphy, R. (2001). The search for 3G spectrum: Part II. Wireless Broadband, 2(6). June/July. Werbach, K. (2001). The paradise of the commons. 0, 19(10). 19 This page intentionally left blank 2 Always-On Demand—The Digital Future of Communication1 Miriam Meckel 1 Introduction The development of third generation (3G) mobile technologies remains a sensitive issue in Europe.
Audio and video can be brought to below current prices per minute for cellular voice. But, the quality of the telephone- How Can Anyone Afford Mobile Wireless Mass Media Content? | grade audio and thumbnail video is so low that it is not likely consumers would be willing to pay anything. The higher quality content has 4 to 40 times higher bit rates, and would have as a result prices which are again too expensive. 6 Location The delivery model has so far assumed that consumers could download content anywhere they can make a mobile phone call; inside or outside, urban or rural areas, standing still or moving at high-speeds.
Reserved bandwidth) model of traditional cellular. As in streaming media over the Internet, signiﬁcant buffering is necessary to account for the more erratic internet performance. Though not a direct substitute for cellular delivery, it may have an important role. How Can Anyone Afford Mobile Wireless Mass Media Content? | 7 Choice There is in fact a very efﬁcient mechanism for delivering wireless multi-media content: broadcast radio and television. Here the marginal delivery cost per user is zero.