Download Media and Translation: An Interdisciplinary Approach by Dror Abend-David PDF

April 5, 2017 | Media Studies | By admin | 0 Comments

By Dror Abend-David

Over the decade there was a dramatic raise in courses on media and translation. in reality, there are those that think that rather a lot has been released during this box that any longer courses are superfluous. but when one perspectives media and translation as whatever starting from movie and tv drama to news-casting, advertisements, games, web-pages and digital highway indicators, it will appear that study in media and translation has slightly scratched the skin.
The learn during this box is shared principally via students in verbal exchange and translation experiences, usually with out wisdom of one another or entry to their respective equipment of scholarship. This assortment will rectify this loss of communique by means of bringing such students jointly and making a context for a theoretical dialogue of the total rising box of Media and Translation, with a choice for theoretical paintings (rather than case reports) on translation and communications of assorted varieties, and during a variety of media.

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Extra resources for Media and Translation: An Interdisciplinary Approach

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There have been individual attempts in Italian film translation to reproduce for a broader public the distancing effect of the sound of a foreign language through the use of subtitles. Unfortunately, these attempts are marked, at times, by a visually disruptive overlapping of German and Italian subtitles. This is the case, for example, in the opening scenes of the 2012 film version of Türkisch für Anfänger (also directed by Bora Dagtekin), where the extended TurkishGerman family first comes together.

Cultural/linguistic depiction and alienating translation The one-sided emphasis on clichéd, banal humor is noticeable particularly in the dubbing of comedies, which focus on the universal principle of misunderstandings arising from the collision of cultures. A somewhat coarser emphasis on the element of humor frequently suffices in order to market an audiovisual text to a wide audience, and this necessarily leads to degeneration. In the case of auteur films that focus on a linguistic minority, even during the production phase, an attempt is usually made to reach an equivalence in the multilingual depiction.

Comedians with immigrant backgrounds from countries other than Turkey, such as Abdelkarmin, of Moroccan descent, have also employed parodic differentiation vis-à-vis members of other immigrant groups for comic effect. The object of satire, then, becomes phonetic deviations from standard German other than those of stylized Turkish-German. Such phonetic deviations can be characteristic, for example, of East European accents,9 which are placed lower on the hierarchy of immigrant speech. However, certain accents specific to such speech can also take on positive associations and even become esteemed.

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