By Heather Rogers
In eco-friendly long past flawed environmental author Heather Rogers blasts in the course of the advertising buzz of huge enterprises and asks an easy query: Do today’s much-touted "green" products—carbon offsets, natural nutrients, biofuels, and green automobiles and homes—really paintings? Implicit in efforts to move eco-friendly is the promise that worldwide warming could be stopped by means of swapping out soiled items for "clean" ones. yet can earth-friendly items particularly keep the planet? This far-reaching, riveting narrative explores how the main on hand suggestions to environmental hindrance can be disastrously off the mark. Rogers travels the area monitoring how the conversion from a "petro" to a "green" society impacts the main basic features of life—food, preserve, and transportation. Reporting from probably the most overseas on the earth, Rogers uncovers surprising effects that come with substantial clear-cutting, destruction of local ecosystems, and grinding poverty. depending easily on marketplace forces, individuals with solid intentions eager to simply "do whatever" to assist the planet are left feeling careworn and powerless.Green long past fallacious finds a fuller tale, taking the reader into forests, fields, factories, and boardrooms worldwide to attract out the unintentional effects, inherent hindrances, and successes of green intake. What do the labels "USDA qualified natural" and "Fair exchange" particularly suggest on an unlimited South American export-driven natural farm? A superlow-energy "eco-village" in Germany’s Black woodland demonstrates that eco-friendly houses dramatically cut down strength use, so why aren’t we utilizing this expertise in the USA? the selections made in Detroit’s government suites have saved americans using gas-guzzling autos for many years, whilst U.S. automakers have ecu types that clock two times the mpg. Why won’t they promote those autos regionally? And what does carbon offsetting particularly suggest while tasks can so simply fail? in a single case hundreds of thousands of bushes planted in drought-plagued Southern India withered and died, liberating any CO2 they have been intended to neutralize. Expertly pronounced, this gripping expos? items jointly a world photo of what’s occurring within the identify of today’s environmentalism. eco-friendly long past mistaken speaks to somebody attracted to weather switch and the way forward for the flora and fauna, in addition to those that are looking to act yet are stuck now not understanding who, or what, to think to guard the planet. Rogers casts a sober eye on what’s operating and what’s no longer, fearlessly pushing forward the controversy over easy methods to guard the planet.
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Extra info for Green Gone Wrong: How Our Economy Is Undermining the Environmental Revolution
99 a pound. The organic premium can start at 10 percent above conventional prices, but, as the comparison above demonstrates, 57/764 the discrepancy can easily hit 500 percent or higher. While advocates and shoppers often believe that a revolution in food will be led by local farmers, many of these revered husbandmen and women don’t earn a living wage. Because their prices can be exorbitant, it’s easy to assume that unconventional farmers have healthy incomes; in reality, many of them couldn’t afford to buy the very food they grow.
More startlingly, I discovered what appeared to be the clearing of native forests to plant organic fields, also forbidden under international organic standards. In interviewing registered Fair Trade smallholder farmers, I found that many aren’t paid the higher incomes that consumers in the West believe. In distant places the real workings of operations that call themselves organic can be obscured, leaving room for manipulation of the rules and outright fraud. 37/764 In considering the question of shelter for Part II of the book, I went to three different eco-villages, one in a London suburb and two in the German city of Freiburg.
This back-andforth isn’t just the outcome of stretches of greediness followed by spells of guilt—although these are factors. In the late 1960s and 1970s mounting concern over the wellbeing of the planet culminated in the rise of the environmental movement. But political pressure and persuasive PR that said everything was fine coming from the fossilfuel industry and the manufacturing sector helped contain the movement’s force. Public awareness reemerged in the late 1980s and early 1990s, only to be outmaneuvered by vested interests once again.