Download Effective Donor Relations (The AFP Wiley Fund Development by Janet L. Hedrick PDF

April 4, 2017 | Nonprofit Organizations Charities | By admin | 0 Comments

By Janet L. Hedrick

Nonprofit necessities: Acknowledgment, reputation and Stewardship (Part of the AFP Fund improvement sequence) is a concise advisor to donor relatives in a layout that's available, vigorous, effortless to learn, and that gives in-depth suggestion from knowledgeable within the box. The ebook courses in growing and imposing every one point of a donor relation plan, delivering prompt options to often encountered dilemmas and together with pattern files, checklists, and different instruments to aid form an efficient software.

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Sample text

T he Purpose of Donor Relations Two questions need to be asked when considering the purpose of donor relations. First is the question of why gifts are acknowledged. Answers include that acknowledging a gift is the right thing to do, the donor needs a receipt or letter for tax purposes, the donor needs to know that the contribution was received, and the donor expects to receive a letter acknowledging the gift. While these responses are correct, the most important reason goes beyond doing the right thing and doing what is expected.

However, in both cases, the prior experience needs to be positive for loyalty to develop. Giving for a donor is positive when the donor feels the gift is appreciated and makes a difference. Donor relations, similar to client relations in a business, is designed to give the donor that positive experience. 23 E1C02_1 11/24/2008 24 Donor Relations: Why? RULES OF THE ROAD While many principles from marketing may apply in development, marketing and development are not the same: Philanthropy is not a purchase!

IN THE REAL WORLD (CONTINUED) activities at the American Girl Place. Activities include a live production performed by a cast of young girls in the American Girl Theater, afternoon tea that includes dolls in highchairs in the American Girl Cafe, photo sessions to place the girl and her doll’s image on the cover of the American Girl magazine, and hair styling for the dolls in the hair salon. In addition to paying scores of dollars for these experiences, visitors spend hours shopping for books and accessories and clothing both for the dolls and for the girls.

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