By Robert M. Zimmerman
Written by means of Robert Zimmerman and Ann Lehman--leading specialists within the box of fundraising and board development--Boards That Love Fundraising not just indicates that every one board contributors (no topic the extent of expertise) can discover ways to elevate cash but in addition presents potent how you can the more matured fundraisers. This workbook explains your fundraising accountability as a board member whereas it: offers details on board constitution and its impression on elevating moneyOutlines the options that might empower you to invite for cash successfully and fearlessly Describes the big variety of equipment nonprofits use to elevate funds and?? the board's function in each one areaShows the way to recruit board participants who might help with fundraisingExplores the very important problems with fundraising, making plans, staffing, evaluate, and dealing with specialists "The e-book offers how one can aid board individuals conquer the terror ofrejection and believe more well-off inquiring for support." -- The Chronicle of Philanthropy, may perhaps 27, 2004[The authors exploration of] " ..topics equivalent to how one can ask for asubstantial present and motivations for giving are particularly effective."-- September 22, 2004, the root heart, Philanthropy information Digest
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Additional info for Boards That Love Fundraising : A How-to Guide for Your Board
If your organization’s issue is on the front page, it’s easy to raise money. If your issue is not on the front page, it’s tougher. An obvious implication: get on the front page. All nonproﬁts understand that they have to raise money; too few understand that public relations and media relations are every bit as important as fundraising. Indeed, Fundraising Rules Underlying Successful Appeals 33 fundraising is virtually impossible without good public relations. The bestkept secret doesn’t raise money.
For example, a successful direct mail campaign depends on the board understanding that people give money to people. This makes it easier to enlist the board’s help in appending personal notes on letters to friends and colleagues. If your board hopes to solicit major individual gifts, you must understand that fundraising is done from the donor’s perspective. Getting the prospect talking about his or her interests and concerns paves the way to getting a big gift. Zimmerman Lehman developed these rules after many years of providing training and consultation to hundreds of nonproﬁt organizations.
If we know the political predilections of our prospects, we can make the case much more effectively than if we’re limited to guesswork. The more you know about a prospect, the more effective you’ll be in your fundraising work. Board members are not expected to do formal research on prospective donors. All we want you to do is to give staff pertinent information about those friends and colleagues whom you intend to approach for contributions. Consider the importance of research as it relates to securing a grant from a foundation.